He’s our mascot. Other companies have talking geckos or cuddly critters or fresh-faced schoolgirls with gravity defying red-hair as mascots. We have a stick-man with a chef’s hat. Not very exciting we realize. But, I’ll tell you this: Sparky comes in under budget every single time he makes an appearance. And we, being the high-minded retailers that we are, pass the savings on to you. So, next time you see Sparky, you can thank him for the great deal on your barbecue supplies. Just don’t bug him about his hat – he’s sensitive.