
Formerly Known As "Let's Gow"
Created by Steve Gow, a Canadian Forces veteran and the pitmaster behind the Smoke Trails BBQ YouTube channel, with over 25 million views. This rub traces its roots back to the Memphis in May World Championship of BBQ, where their team developed the flavor profile that became this blend. Originally known as "Let's Gow", it quickly became their go-to seasoning for ribs, pork, chicken, steak, vet gables, and just about everything else that hits the smoker.












