Inspired by travels in Texas - I hear they like beef down there - this rub was designed to let the true flavours of the beef shine through as the star of the show. With the rub being the best supporting actor, you'll be sure to get an Oscar for your next upcoming meal.
To get the greatest results using this rub, simply thoroughly apply it to your meat approximately 30 minutes prior to cooking. Do your best to not leave it to the last minute! If you truly want that Oscar, you've got to let that flavour really absorb into all that meat.